“What about building websites has you interested this year?” There are constantly new features appearing in browsers – from subgrid to variable fonts to better developer tools. It’s a really great time to be re-thinking everything we know about design on the web. Responsive design has served us…
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How do you select a set of colors that express the attitude of your brand, look great together, and pass WCAG accessibility standards? How many colors is too many? This step-by-step guide outlines OddBird’s process for tackling these challenges.
It’s important to define your brand goals first and review them throughout the process. Next, do some research for inspiration. What colors are the other companies in your field using? Use Paletton to generate a cohesive color palette. Test color contrast to ensure accessibility. Finally, create prototypes to make sure you colors work well in context.
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How do you choose the best fonts for a brand identity among the thousands of options available on the interwebs these days? Whether you’re starting from scratch or rebranding like us, this step-by-step guide can help focus and direct your process. First, define your brand goals. Next, explore your options…