Ongoing education in our industry is a must. Attending conferences is a great way to learn and network with other industry professionals. Unfortunately, not everyone is able to attend conferences, but have no fear! Many of the best conferences post videos online, giving our community an easy way to learn on our own time from anywhere in the world. Our first video in this series is a talk by Sarah Parmenter titled “Designing Using Data” given at An Event Apart Orlando.
In her presentation, Sarah Parmenter walks us through a journey of using research throughout the design process to make informed decisions. While she is known for her work in user interface design, she goes beyond designing screens and showcases how she created a successful (non-web design) business by focusing on every detail of a customer’s experience.
I’ve personally struggled with accepting data from tools like analytics and a/b testing at face value. While the raw data is reliable, the human interpretation and organization of that data to provide meaningful insight is where my hesitation begins. I’ve seen experts rely far too heavily on data without considering the context of their visitor’s situation, emotional state and more. Sarah’s talk showcases how you can use both research and experience to create the best results.
How do you use research to help you make design decisions? Let us know by sending us a message via Twitter. For other great talks from An Event Apart speakers, visit their website.
I’m still getting used to this
There’s been a recent flurry of articles about web components, with advice on how to shape them as extensions of HTML. I decided to dig in, and see how these ‘HTML web components’ could become a part of my own workflow. Despite a few rough edges, I’m excited to see…
Do you want to make your website or web app more intuitive for the people who visit? If so, I’d like to introduce you to the world of Object-Oriented UX. As a UX designer at OddBird, using OOUX strategies to identify and avoid unintuitive objects has been key to…
Part 3 – Responsive Web App vs Native Mobile App vs Progressive Web App
If you’re weighing the performance optimization and device integration opportunities of a native mobile app against the broad reach and lower cost of a responsive web app – and can’t decide which is a higher priority for your digital product – don’t despair. A progressive web app may be just…