How do you select a set of colors that express the attitude of your
brand, look great together, and pass WCAG accessibility standards? How
many colors is too many? This step-by-step guide outlines OddBird’s
process for tackling these challenges.
It’s important to define your brand goals first and review them
throughout the process. Next, do some research for inspiration. What
colors are the other companies in your field using? Use Paletton to
generate a cohesive color palette. Test color contrast to ensure
accessibility. Finally, create prototypes to make sure you colors work
well in context.